Hollywood Film Released Online Two Weeks After Theatrical Release

Hollywood Film Released Online Two Weeks After Theatrical Release

Just two weeks after being released to theatres Morgan Freeman's new film will be available to watch online. Freeman will use clickstar.com to release the film online to complement a limited theatrical release. Reports the Washington Post: "[Freeman's] production company, Revelations Entertainment, joined forces with computer processor giant Intel to sell the movie online. ... In both an effort to pull in a large audience and protect the film from piracy, Freeman and his partners hope to usher in a new era for filmmakers and audiences."
Trend Themes
1. Online Film Releases - More Hollywood filmmakers are turning to online film releases to supplement theatrical releases, indicating a growing opportunity for online video platforms and movie streaming services.
2. Partnerships with Tech Companies - The growing trend of partnerships between production companies and tech companies in the film industry presents an opportunity for disruptive innovation in film distribution.
3. Combating Piracy - With the growing availability of online film releases comes the challenge of combating piracy, thus creating a potential demand for innovation in digital rights management.
Industry Implications
1. Film Production - The rise of innovative film distribution strategies presents an opportunity for production companies to explore new partnerships and opportunities to reach audiences.
2. Movie Theaters - The growing trend of online film releases presents an opportunity for theaters to explore new business models that can complement traditional in-person movie screenings.
3. Online Video Platforms - The increasing number of online film releases creates opportunities for online video platforms to expand their offerings, explore new revenue streams and attract new customers.

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