This tongue-in-cheek holiday editorial, done by Ainsley Hutchence at Sticks & Stones Agency, makes a mockery of traditional Christmas advertising.
The holidays can be a time of forced cheer and ritualized tradition. As much as we look forward to Christmas, it can be a bit tiresome to perform all of these rituals with a constant happy-go-lucky smile on our face. This editorial is dedicated to throwing those tired old routines and conventions out the window, and instead embracing a childish playfulness with an adult twist.
Models Jessie Haggie and Jon Harris bathe in a tub of ornaments, wrap themselves up in tinsel and string themselves up in lights in this humorous, light-hearted editorial. Extra cheekiness is seen in the shots where Harris holds a festive teddy bear to his crotch, insinuating that the stuffed toy is performing fellatio.
Cheeky Holiday Editorials
This Holiday Editorial Turns Christmas Tradition on Its Head
Trend Themes
1. Mockery Advertising - Opportunity to turn traditional marketing upside down by employing irony and cheekiness.
2. Adult Playfulness - Incorporating playful elements into adult products and services, such as events and ads, to stand out.
3. Holiday Parody - Creating humorous, playful takes on common holiday traditions for marketing and content creation.
Industry Implications
1. Fashion - Opportunities for fashion brands to incorporate playful, ironic elements into their holiday marketing and products.
2. Event Planning - Creating whimsical, tongue-in-cheek holiday events that cater to adults seeking a break from traditional, monotonous celebrations.
3. Advertising - Opportunities for advertising agencies to incorporate cheeky and playful elements into their holiday campaigns and disrupt traditional advertising.