This summer, Menchies has teamed up with the Japanese candy brand Hi-Chew to bring consumers a new Hi-Chew Rainbow Sherbet Frozen Yogurt.
Timed to coincide with National Candy Month, the new Hi-Chew Rainbow Sherbet Frozen Yogurt will be available throughout the month of June 2022. The new nonfat frozen yogurt flavor is tinged with hints of lime, raspberry, and orange, which gives it a sweet and sour flavor profile. And while the frozen yogurt boasts a vibrant pink hue, the product is free from artificial flavors, colors, and high-fructose corn syrup.
The new Hi-Chew Rainbow Sherbet Frozen Yogurt marks the fourth time that Menchies has teamed up with Hi-Chew. Past collaborations include the Hi-Chew Dragon Fruit, Hi-Chew Mango, Hi-Chew Passion Fruit, and Hi-Chew Raspberry frozen yogurt flavors.
Sherbet-Flavored Frozen Yogurts
Mechies Has a New Hi-chew Rainbow Sherbet Frozen Yogurt for June
Trend Themes
1. Collaborations with Candy Brands - Collaborating with candy brands to offer unique frozen yogurt flavors has the potential to attract young customers and create buzz around new products.
2. Nonfat Frozen Yogurt - The growing trend towards healthy and low-fat diets presents an opportunity for nonfat frozen yogurt as a healthier alternative to ice cream.
3. Natural Ingredients - Consumers are increasingly looking for natural and organic products, creating opportunities for frozen yogurt companies to offer products made with natural ingredients like Menchies' Hi-Chew Rainbow Sherbet Frozen Yogurt.
Industry Implications
1. Frozen Yogurt Shops - Frozen yogurt shops can benefit from partnering with candy brands and providing nonfat options with natural ingredients to appeal to a health-conscious younger demographic.
2. Candy Companies - Candy companies can expand their product offerings and attract new customers by collaborating with frozen yogurt shops to create unique candy-flavored frozen yogurt products.
3. Health Food Stores - Frozen yogurt made with natural ingredients and without high-fructose corn syrup could be marketed as a healthier dessert option for health food stores and organic markets.