After fans rallied for McDonald's to bring back its Hi-C Orange Lavaburst, a refreshing non-carbonated citrus drink, the QSR chain announced that it will be officially adding it to its menu yet again.
McDonald's is rolling out the beverage to select locations across the US beginning this month, and expects to have it available at all locations across the country by June. For now, eager fans can see if a location near them offers Hi-C Orange Lavaburst by entering their ZIP code on the restaurants McDFinder website.
McDonald's originally featured the drink on its menu back in 1955, and has since featured it on a recurring basis since. With the nationwide return of Hi-C Orange, McDonald's gives fans another chance to satisfy their cravings.
Fruity QSR Drink Revivals
McDonald's Has Announced the Return of Hi-C Orange Lavaburst
Trend Themes
1. Non-carbonated Citrus Drinks - Opportunity for QSR chains to introduce refreshing and healthier drink options to their menu.
2. Bringing Back Fan Favorites - Opportunity for brands to gain customer loyalty and engagement by listening to consumer demands and bringing back popular products.
3. Location-based Availability - Opportunity for restaurants to leverage technology to provide personalized and localized information to customers, enhancing their overall experience.
Industry Implications
1. Fast Food - Opportunity for fast food chains to expand their drink menus with healthier and more diverse options to cater to consumer demands.
2. Beverage - Opportunity for beverage companies to introduce non-carbonated citrus drinks that target health-conscious consumers who seek refreshing and healthier alternatives.
3. Technology - Opportunity for tech companies to create innovative tools that help restaurants provide personalized and localized information to customers, enhancing their overall experience.