New York's Grand Terminal was transformed into a virtual fashion stage last November 6th and 7th. Using hi-def video projection featuring headless models, Target gave commuters a sneak preview of its latest collections from featured designers.
Although it looked more like a theatrical show or music video than a typical fashion show, the world's first model-less fashion show did not fail to create a spectacle in the New York terminal. The revolutionary show is predicted to define the future of hi-tech fashion shows.
Check out the much-awaited video of Target's hologram fashion show.
Hi-Def Hologram Fashion Show (Follow-up)
Target Defines Future of Runways
Trend Themes
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Model-less Fashion Shows — Adoption of hi-tech fashion shows without models as a new way of presenting high-end fashion brands.
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Hi-def Video Projection in Fashion Shows — Inclusion of advanced hi-def projection of fashion designs in runway shows to create a ‘virtual runway’ experience.
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Virtual Fashion Spaces — Creating digital fashion runways where attendees can view fashion shows in virtual environments and interact with it using virtual and augmented reality technologies.
Industry Implications
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Fashion & Luxury Industry — Integrating advanced technologies like augmented and virtual reality to create immersive fashion experiences and redefine traditional runway shows in the luxury fashion market.
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Event Industry — Creating high-tech event solutions for clients in the fashion industry by integrating interactive experiences and advanced projection technologies.
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Media & Entertainment Industry — Partnering with fashion brands to create immersive content like virtual fashion shows and editorial videos for consumers using advanced digital technologies.