The Herschel Supply Co. 2013 Spring lookbook is a descent into a teenage love affair. The video follows around a young couple on their various outdoor adventures, always equipped with their trusty backpacks.
The promotional video is romantic, sweet and will melt your heart. You chase after the beautiful couple as they explore the land, get caught up in activities and grab each other's hands to take a stroll. The shots are magnificent and the stunning scenery definitely contributes to the overwhelming sense of comfort and wonder. The 2013 Herschel carriers are a focal point of several snippets. Both the young man and woman exchange carrying the packs in a full range of new colors and styles.
The Herschel Supply Co. 2013 Spring lookbook video embraces the journeys we take and the objects that help carry us along.
Romantic Adventure Lookbooks
The Herschel Supply Co. 2013 Spring Lookbook Explores a Youth Romance
Trend Themes
1. Interactive Lookbooks - Creating interactive and engaging experiences for showcasing products in a visually pleasing way
2. Storytelling Marketing - Incorporating a narrative into advertising to evoke emotion, humanize the brand, and create relatable content
3. Youth-centric Branding - Targeting a younger demographic and creating a brand identity that speaks to their interests and values
Industry Implications
1. Fashion and Accessories - Using interactive lookbooks to showcase clothing and accessories, and incorporating storytelling elements to create a brand identity
2. Travel and Adventure - Incorporating youth-centric branding and romantic storytelling in travel and adventure marketing to target a younger demographic
3. Outdoor Gear and Equipment - Creating visually compelling marketing campaigns with interactive lookbooks and incorporating storytelling to showcase outdoor gear and equipment