A new collaboration between Heron Preston and H&M has yielded an innovative new collection called H2. This new collection is comprised of pieces that are suitable everyday style, but with heavy utilitarian elements.
Launching on March 14th, the H2 collection introduces unisex pieces, with highlights like reversible bomber jackets, hoodies, denim jeans, and racing-style jerseys.
In addition to these unisex pieces, H2 includes a selection of "expressive" women's wear items.
In conjunction with the new H2 collection, Preston has also launched the H2 Exchange program with H&M. This unique initiative is marketed as a way "to equip new generation designers with circular mindsets and skillsets, with the aim of infusing H&M’s circular initiatives with creativity, community and learning experiences."
Collaborative Circular Collections
H&M Launches a New Apparel Collection with Heron Preston
Trend Themes
1. Unisex Apparel Trend - In a move towards inclusivity, the H2 collection features unisex pieces such as reversible bomber jackets and racing-style jerseys.
2. Circular Fashion Trend - The H2 Exchange program by Heron Preston and H&M promotes circular mindsets and skillsets among new generation designers.
3. Expressive Women's Wear Trend - H2 collection not only includes unisex pieces but also features a selection of expressive women's wear items.
Industry Implications
1. Fashion & Apparel Industry - The collaboration between Heron Preston and H&M in the H2 collection hints at new possibilities for sustainable and inclusive fashion.
2. Circular Economy Industry - H2 Exchange program's focus on circular initiatives offers a potential disruptive model for circular economy practices within the fashion industry.
3. Design Education Industry - The H2 Exchange program aims to revolutionize design education by infusing circular mindsets in new generation designers.