Dutch soft drinks brand Hero Benelux is launching the 'Cassis' blackcurrant juices in a new carton packaging. To do this, it has chosen SIG packs, specifically the SIG 'MagnumBloc 1,500mL' aseptic carton packs featuring SIG Terra Forest-based polymers as the packaging material. This move aligns with Hero's ongoing sustainability strategy, which hopes to benefit consumers who desire access to 'Cassis' juices in environmentally friendly packaging.
The SIG carton packs boast a significantly reduced carbon footprint, up to 51% less than traditional SIG packaging. Moreover, these fully recyclable carton packs offer an easy disposal process.
"[...] Launching our first Cassis juices in SIG carton packs, with SIG Terra Forest-based polymers packaging material, also means our consumers can now continue to enjoy the great taste and quality of our Cassis juices but in a more sustainable packaging option," said Kim Luu, brand manager drinks at Hero Benelux.
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Trend Themes
1. Sustainable Packaging - The use of SIG 'MagnumBloc 1,500mL' aseptic carton packs featuring SIG Terra Forest-based polymers as packaging material is aligned with the trend of sustainable packaging.
2. Reduced Carbon Footprint - The SIG carton packs boast a significantly reduced carbon footprint, up to 51% less than traditional SIG packaging.
3. Recyclable Packaging - The fully recyclable carton packs offer an easy disposal process, meeting the growing trend of recyclable packaging.
Industry Implications
1. Beverage - The launch of Cassis blackcurrant juices in sustainable carton packaging presents an opportunity for the beverage industry to cater to environmentally conscious consumers.
2. Packaging - The use of SIG Terra Forest-based polymers in carton packaging offers the packaging industry a disruptive innovation opportunity for sustainable and eco-friendly solutions.
3. Sustainability - The use of environmentally friendly carton packaging materials aligns with the sustainability efforts being made across various industries, including food and beverage.