Luxury Branding Of Cheap Cars

Hermes Makeover 2CV

Hermes and Citreon 2CV may not seem a natural mix but OMG this is the most perfect car I have ever seen.

Hermes made over this 1989 Citreon 2CV6 Special for the Paris 2008 Auto Show - and I am totally and utterly in love with it. I love classic cars and this is just luxurious and totally full of character.

Check out the details in the images - luxurious, gorgeous and still a 2CV.

Motoring does not get any more interesting than this.

Trend Themes

  1. Luxury Car Customization — The trend of luxury brands customizing affordable cars presents an opportunity for disruptive innovation in the automotive industry.
  2. Classic Car Revival — The trend of reviving classic cars with a luxury makeover provides a disruptive innovation opportunity for automotive customization companies.
  3. Affordable Luxury — The trend of combining luxury elements with affordable cars opens up disruptive innovation opportunities for brands looking to cater to budget-conscious consumers.

Industry Implications

  1. Automotive Customization — The automotive customization industry can take advantage of the trend of luxury branding of cheap cars to offer unique and personalized upgrades for customers.
  2. Luxury Fashion — Luxury fashion brands can explore partnerships with automakers to expand their brand reach and offer custom luxury designs for affordable cars.
  3. Classic Car Restoration — Classic car restoration companies can tap into the trend of luxury makeovers for classic cars to cater to collectors and enthusiasts looking for unique, high-end vehicles.

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