Hermes and Citreon 2CV may not seem a natural mix but OMG this is the most perfect car I have ever seen.
Hermes made over this 1989 Citreon 2CV6 Special for the Paris 2008 Auto Show - and I am totally and utterly in love with it. I love classic cars and this is just luxurious and totally full of character.
Check out the details in the images - luxurious, gorgeous and still a 2CV.
Motoring does not get any more interesting than this.
Luxury Branding Of Cheap Cars
Hermes Makeover 2CV
Trend Themes
1. Luxury Car Customization - The trend of luxury brands customizing affordable cars presents an opportunity for disruptive innovation in the automotive industry.
2. Classic Car Revival - The trend of reviving classic cars with a luxury makeover provides a disruptive innovation opportunity for automotive customization companies.
3. Affordable Luxury - The trend of combining luxury elements with affordable cars opens up disruptive innovation opportunities for brands looking to cater to budget-conscious consumers.
Industry Implications
1. Automotive Customization - The automotive customization industry can take advantage of the trend of luxury branding of cheap cars to offer unique and personalized upgrades for customers.
2. Luxury Fashion - Luxury fashion brands can explore partnerships with automakers to expand their brand reach and offer custom luxury designs for affordable cars.
3. Classic Car Restoration - Classic car restoration companies can tap into the trend of luxury makeovers for classic cars to cater to collectors and enthusiasts looking for unique, high-end vehicles.