The Herbal Essences 'Renew the Forest' initiative has been announced by the brand in partnership with The Nature Conservancy and TerraCycle to help support the environment. The initiative will see Herbal Essences planting one tree in the United States for every two select products purchased from its bio:renew line from Walmart stores and online throughout April 2021. The initiative will also see the brand donating 20 benches crafted by TerraCycle from recycled haircare packaging to three The Nature Conservancy preserves.
Herbal Essences Senior Scientist Rachel Zipperian spoke on the Herbal Essences 'Renew the Forest' initiative saying, "Herbal Essences has always been a brand with a deep love and connection to nature. The mission of this program is consistent with our standing commitment to partner with organizations that are taking action to help protect plants and regenerate natural ecosystems."
Nature Conservation Haircare Initiatives
The Herbal Essences 'Renew the Forest' Calls on Consumers
Trend Themes
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Industry Implications
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3. Retail - Retailers can collaborate with brands to drive sales and improve their corporate social responsibility footprint through cause marketing initiatives.