Sanrio has collaborated with adidas again on new Hello Kitty sneakers with its latest Hello Kitty and Friends-themed Stan Smith colorway. Popular cartoon franchise Hello Kitty has joined Adidas several times in the past, on its Superstar, Forum Low, and Astir sneaker models.
This sneaker is shown in a triple white colorway with details such as "HELLO KITTY AND FRIENDS" text at the lateral, replacing the Stan Smith reference. The standout feature is the colorful lining and sock liner filled with themed Hello Kitty franchise graphics and the Stan Smith logo on top.
Additionally, a special Hello Kitty pouch and a furry heel tab with soft pink branding are placed atop the lacing system. The sneaker, currently available in adidas Malaysia at $489 MYR, will be widely launched on March 31.
Cartoon-Inspired Collaborative Sneakers
Sanrio and adidas Collaborate on New Hello Kitty Sneakers
Trend Themes
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Industry Implications
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