Is it me, or Hello Kitty has become more ubiquitous than naked pictures of famous celebs? Sanrio of Japan has teamed with French brand Victoria Couture to create high-end clothes and accessories such as tops, purses and T-shirts.
"For customers who aren't quite ready for this new sophisticated Kitty there are still plenty of ultra-cute new Kitty products arriving on the market daily, like this new series of products for car," says Kilian-Nakamura.
Check out the cheap items as well as the high-end stuff in the gallery, then take a look at this Hello Kitty special feature cluster:
UbiKitty
Hello Kitty & Victoria Couture
Trend Themes
1. Luxury Collaboration - Disruptive innovation opportunity: Partnering with popular characters or brands to create high-end products, appealing to a new customer base.
2. Brand Expansion - Disruptive innovation opportunity: Expanding into new markets or industries by creating collaborations and licensing deals with established brands.
3. Niche Product Line - Disruptive innovation opportunity: Creating specialized product lines that cater to specific customer preferences, such as Hello Kitty-themed car accessories.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with popular characters or brands to create high-end clothing and accessories, targeting a new customer segment.
2. Licensing and Merchandising - Disruptive innovation opportunity: Expanding into new markets through collaborations and licensing deals with established brands, diversifying revenue streams.
3. Automotive Accessories - Disruptive innovation opportunity: Creating specialized product lines, like Hello Kitty car accessories, to tap into niche markets and attract a dedicated customer base.