Heinz Baby Food in Brazil has released a new website and product design aimed towards the next generation of babies.
The Heinz Baby Food site makes great use of bright shades of pink, baby blue and yellow with the same colors being used across their line of new products, creating a sense of synergy between them. In addition to colors that appeal to children, the packaging has also changed to a squishable material that encourages kids to play with it and therefore, make them more likely to eat it.
The new packaging also has a new baby mascot, who wears the hats, glasses and headphones that he'll one day don when he gets older. The new mascot communicates Heinz Baby Food's belief that through their food, they will help your baby to achieve success in the future.
Pop-Art Baby Food Branding
Heinz Baby Food in Brazil Undergoes a New Design
Trend Themes
1. Colorful Baby Food Packaging - There is an opportunity for baby food brands to use bright and appealing colors on their packaging, creating synergy between products.
2. Interactive Packaging - Packaging materials that are squishable or encourage interaction can make baby food more engaging for children, potentially increasing consumption.
3. Character Mascots - Using mascots that depict babies in trendy attire can help baby food brands communicate a message of helping babies achieve success in the future.
Industry Implications
1. Baby Food - The baby food industry has an opportunity to incorporate colorful packaging and interactive elements to attract and engage young consumers.
2. Packaging Design - The packaging design industry can explore innovative materials and interactive concepts to create engaging packaging for baby food brands.
3. Branding & Marketing - Branding and marketing professionals can tap into the trend of using character mascots to convey messages of success and aspiration in the baby food industry.