OK, we get that Elvis merchandise is still hot, but Keith Ledger action figure? Yes, with the family's blessing, Ledger as The Joker in The Dark Knight, will be marketed by Mattel. Two versions of the doll will be on the shelves. One with a rocket launcher and one with a knife. Ledger died from and OD of Rx meds.
Implications - If there is anything that history has taught us, it is that some art becomes more valuable after its creator/inspiration has passed away. From Mozart to Heath Ledger, this is unfortunately the sad fact of posthumous supply and demand. Nevertheless, as long as the product is in good taste, there is no reason why companies should be afraid to appeal to a consumer's affection towards an iconic artist who is no longer with us.
Merchandising Dead People
Heath Ledger Action Figure in May
Trend Themes
1. Posthumous Merchandising - Companies can tap into the supply and demand of posthumous art and create merchandise inspired by deceased iconic artists.
2. Pop Culture Collectibles - Pop culture merchandise has a strong and loyal customer base, providing opportunities for companies to create limited edition collectibles.
3. Nostalgia-based Products - Companies can capitalize on consumers' affection towards nostalgic figures and create products that cater to this sentimental market.
Industry Implications
1. Entertainment - The entertainment industry can create merchandise inspired by iconic artists to supplement their revenue streams.
2. Toy - The toy industry can tap into the market of pop culture merchandise and create limited edition collectibles for avid collectors.
3. Fashion - The fashion industry can create clothing lines inspired by deceased iconic artists that cater to the nostalgic and sentimental market.