The 'Haute Muslimah' is a fashion blog that provides advice and style inspiration for modest women. When most people think of fashion bloggers, they think of Instagram-famous women such as Aimee Song and Chiara Ferragni. However, this stylish blogger is changing the face of the fashion industry in a different way by providing a platform for women who prefer to dress in more modest attire.
The Haute Muslimah was created by Asma P. as a "way to give women who love fashion, and their religion, a place to find ideas on modest style." As a result, Asma draws inspiration from what she sees in the world of high-fashion and haute couture and then gives these outfits a modest update. The result is a different take on how other bloggers interpret the latest looks.
While Asma largely features looks that will appeal to Muslim women, her blog provides inspiration from women of all walks of life who are simply looking for a more modest take on contemporary fashion.
Modest Fashion Bloggers
The 'Haute Muslimah' Provides Fashion Advice for Modest Women
Trend Themes
1. Modest Fashion - The rise of modest fashion bloggers is creating an opportunity for fashion brands to tap into a new market segment and innovate new product lines.
2. Inclusive Fashion - As more bloggers and influencers advocate for inclusive fashion, brands can embrace diversity and inclusivity and develop innovative marketing campaigns that celebrate all body types and cultural backgrounds.
3. Religion-based Fashion - The emergence of fashion bloggers inspired by their faith presents an opportunity for fashion retailers to understand and cater to specific religious dress codes and create innovative solutions that cater to those needs.
Industry Implications
1. Fashion - Fashion retailers can create modest fashion lines that cater to the needs of Muslim women and other modest dressers, leveraging the growing interest in modest fashion bloggers.
2. Marketing - Marketing agencies can reach out to diverse bloggers and influencers who advocate for inclusive fashion and collaborate with them to create innovative campaigns that cater to a wider audience.
3. Religion - Religious organizations and fashion industry players can collaborate to create innovative solutions, such as religious dress code guideline books, that help people of various faiths dress according to their beliefs while also keeping up with the latest fashion trends.