Chicago-based beverage manufacturer Miller Coots is launching a brand new hard iced tea beverage dubbed Easy Tea Co. This refreshing drink offers a crisply carbonated texture and a zesty citrus taste, making it ideal for a hot summer's day.
What makes this hard iced tea different from most other ice tea products on the market is the fact that it doesn't have a sweet and sugary flavor, instead opting for a sour and lemony kick. Each can measures in at 24 ounces and offers 5 percent alcohol.
Easy Tea Co will be made available in both liquor shops and convenience stores in a number of select US markets including New York, New Jersey and Wisconsin. It is a great example of a seasonally targeted beverage that specifically caters to summertime revelers.
Boozy Ice Teas
This Hard Iced Tea Offers Welcome Respite From the Summer Heat
Trend Themes
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Industry Implications
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