The Avocado Hand Insurance has become a Super Bowl tradition for WHOLLY® GUACAMOLE and its fans. The campaign is said to "help fans prevent pre-game injuries related to their favorite Sunday football snack"—namely the "Avocado Hand" and avocado-related knife injuries. Throughout the initiative, WHOLLY® GUACAMOLE alerts fans that as America's #1 refrigerated guacamole brand, its products are foolproof.
Now through February 7th, US guacamole fans are encouraged to upload a video of their best dip on Instagram and to tag @eatwholly. This will enter them in a competition to win "Avocado Hand Insurance" for a year—meaning that they will enjoy a year's worth supply of WHOLLY® GUACAMOLE ready-to-serve products, made with fresh, hand-scooped Hass avocados. The grand prize is a $4,000 luxurious, VIP pampering session that is typically reserved for hand models, as well as the opportunity to be WHOLLY® GUACAMOLE's hand model.
Annual Avocado Hand Insurances
WHOLLY® GUACAMOLE is Helping with Preventing Pre-Game Pitfalls
Trend Themes
1. Avocado Hand Injuries Prevention - There is an opportunity to provide innovative solutions to prevent avocado-related injuries.
2. Social Media Competitions - Companies can engage customers through social media competitions and increase brand awareness.
3. Product Assurance Campaigns - Companies can increase customer loyalty through product assurance campaigns that demonstrate their commitment to quality and safety.
Industry Implications
1. Food and Beverage - Food and beverage companies can promote safety and quality through product assurance campaigns and capitalize on social media engagement with competitions.
2. Consumer Goods - Consumer goods companies can provide innovative solutions to prevent injuries and showcase their products through social media campaigns.
3. Insurance - Insurance companies can explore new markets and offer unique coverage options tailored to the needs of specific customer groups such as avocado lovers.