Over the last five years, Halloween sales figures for costumes, candy and decorations have increased almost 35 per cent, according to a Halloween 2013 infographic by Blurbpoint.
American adults spend, at $1.9 billion, more than $600 million on costumes than children, continuing a trend that has seen a consistently upward trend from 2006 onwards. With many companies poised to capitalize on the influx of customers looking to make this year’s Halloween more memorable than ever, the most popular costume choices for this year are adventure-related costumes, followed by zombie costumes and princess costumes among children, according to the Halloween 2013 infographic.
Such is the popularity of this festive season, that overall numbers for taking children out trick-or-treating, decorating the house, carving a pumpkin, handing out candy, dressing in costume and hosting a party are all up from 2012.
Festive Season Infographics
The Halloween 2013 Infographic Shows its Growing Popularity
Trend Themes
1. Growth in Halloween Sales - Halloween sales continue to rise, creating a growth opportunity for businesses that provide costumes, decorations, candy, and other festive items.
2. Adult Halloween Costume Market - The adult Halloween costume market is growing significantly and offers an opportunity for businesses to create unique and diverse costume offerings.
3. Adventure-related Costumes - Adventure-related costumes are the most popular choice for Halloween, presenting a trend for businesses to focus on offering such costumes or items related to them.
Industry Implications
1. Costume Retailers - With a consistently increasing growth rate in Halloween costume sales, the costume retailer industry has an opportunity to generate revenue and expand globally.
2. Candy and Confectionery - As Halloween continues to grow in popularity and more people participate in handing out candy, the candy and confectionery industry should prepare to increase production and create new and unique festive treats.
3. Event Planning - Halloween has become more than just a time for trick-or-treating, it is now an event in which event planning businesses can innovate and create unique Halloween-themed events and parties.