AOB is a brand new Canadian brand that is shaking the industry with its ultra-premium haircare ranges. Founded by Celebrity Hairstylist Aaron O'Bryan in April 2020, the products arrest attention with sustainable packaging, high-quality ingredients, and a completely unforgettable smell.
AOB's Volume haircare range includes a shampoo, a hair day spray, and a leave-in/rinse-out conditioner. The shampoo is formulated with Biotin and Flex Force technology to moisturize, support, and strengthened damaged keratin structures; the formula also includes essential Vitamins and minerals for an added hair nutrition. The AOB Volume Conditioner is packed with a blend of Biotin and plant-based Phyto, bioactive ingredients, providing shine and frizz control, heat protection, and repair. The AOB Big Hair Day Volume Spray, on the other hand, provides lift and builds texture for all hair types, while resisting humidity and enhancing moisture retention.
AOB's haircare range features an alluring signature scent, adding a welcomed benefit to its functional formula. The aroma is a blend of Floral, Jasmine, Sandalwood, Rose, and Citrus oils.
Premium Volume-Enhancing Haircare Ranges
AOB Boasts Exceptional and Luxurious Volume Hair Products
Trend Themes
1. Sustainable Packaging in Haircare - There is an opportunity for disruptive innovation in creating sustainable packaging for premium haircare ranges.
2. Plant-based Haircare Ingredients - Utilizing bioactive ingredients in haircare products can lead to a new trend in the industry and create disruptive innovation opportunities.
3. Multifunctional Haircare Products - Introducing multifunctional haircare products, like the AOB Volume Conditioner, and providing added benefits, such as heat protection, can create a new trend in the industry.
Industry Implications
1. Premium Haircare - AOB's new premium haircare products line is disrupting the industry with its sustainable packaging, high-quality ingredients, and signature scent.
2. Sustainable Packaging - The use of sustainable packaging in premium haircare can be a disruptive innovation opportunity for the packaging industry.
3. Bioactive Ingredients - The use of bioactive ingredients in haircare products can create a new trend in the industry and lead to disruptive innovation opportunities for the natural and organic ingredient industry.