Made in the USA, the CRVFT Hair Paste is a multi-functional product that is perfect for all hair types. The formulation locks in moisture with various ingredients like castor seed oil. The Hair Paste promises to deliver "maintained structure [...] without making your hair feel stiff." The product comes in travel-friendly packaging, allowing one to style their hair on the go.
CRVFT, formally known as Hair Craft Co., recently underwent a massive brand refresh. Updating its aesthetic and expanding its product line (which now includes skincare in addition to haircare), the business is aiming to take over the growing men's grooming industry. As such, the packaging—including that of the Hair Paste—has been updated to reflect the change. The aesthetic remains slick, minimalist, and extremely elegant.
Lightweight Hair Pastes
CRVFT's Hair Paste Adds Volume, Texture, and Definition
Trend Themes
1. Multi-functional Hair Products - Opportunity for formulation of multi-functional hair products with various beneficial ingredients that cater to different hair types and provide multiple benefits.
2. Travel-friendly Packaging - Opportunity for designing travel-friendly packaging that can allow consumers to style their hair on the go and carry products around conveniently.
3. Expansion of Product Line - Opportunity for businesses to diversify their product lines by offering skincare products in addition to haircare products and catering to a wider customer base.
Industry Implications
1. Men's Grooming Industry - Opportunity for businesses to tap into the growing men's grooming industry by offering innovative, high-quality hair and skincare products that cater to men's specific needs.
2. Cosmetics Industry - Opportunity for cosmetics industry to expand its product lines and cater to a wider audience, including men, by offering multi-functional hair and skincare products.
3. Travel Industry - Opportunity for the travel industry to collaborate with grooming companies to offer travel-friendly hair products to customers, providing them with a hassle-free experience when traveling.