ALTERNA Haircare launches a new hair kit for the holidays and it is titled the Caviar Anti-Aging Replenishing Moisture Holiday Set. As the name might suggest, the formulas included in this offering address aging, dryness, and shine.
Three powerful ingredients figure in ALTERNA Haircare's products. The Caviar Extract, rich in omega-3 fatty acids, works to restore moisture, as well as boost shine and elasticity. Seasilk® is added to improve moisture and repair damage, while the Age-Control Complex® prevents future damage.
The products in the hair kit include the Caviar Anti-Aging Replenishing Moisture Shampoo, Caviar Anti-Aging Replenishing Moisture Conditioner, and the Professional Styling Rapid Blowout Balm. These offerings emit a pleasant smell of Green Tea and Bergamot.
Moisture-Replenishing Haircare Sets
ALTERNA Haircare Adds Softness and Shine with This Hair Kit
Trend Themes
1. Moisture-replenishing Haircare - The demand for haircare products that address aging, dryness, and shine continues to rise, creating opportunities for brands to develop lines specifically targeting these concerns.
2. Caviar and Seasilk®-infused Formulations - Brands may create formulations that feature Caviar Extract and Seasilk®, which are rich in omega-3 fatty acids, to restore moisture, boost shine and elasticity, and improve moisture and repair damage, presenting a potential for disruptive ingredient innovation.
3. Natural and Pleasantly-scented Haircare - Consumers are increasingly interested in haircare products made with natural ingredients and fragrances, representing an opportunity for brands to create unique and appealing formulations with a focus on natural scent.
Industry Implications
1. Haircare - The haircare industry can develop new products targeting aging, dryness, and shine, while also exploring the use of caviar and seasilk® in their formulations, and taking advantage of pleasant, natural scents to appeal to consumers.
2. Beauty - Beauty brands can explore the use of caviar and seasilk® in their formulations as a disruptive ingredient innovation. Additionally, creating natural and pleasant scents can appeal to consumers who are increasingly interested in natural products.
3. E-commerce - E-commerce platforms can take advantage of the demand for moisture-replenishing haircare by featuring these products in their inventory and offering them as a potential gift set, especially during the holiday season.