Haands is a ceramic company that's retailing some of its dinnerware for a fraction of its original cost, boasting a 'perfectly imperfect' sale that's giving life to some of its unique damaged pieces.
Haands was unique for its B2B model, mainly working with the hospitality industry to provide its unique pieces. There's been a shift in that format in the recent years, as the company took on a D2C model, selling directly to fans of the brand. As most people can understand, working with ceramics is a delicate process, and as a result, things get damaged. Now, those goods can go to a good home, as the studio is selling over 5,000 of those pieces.
Dinnerware Ceramic Sales
Haands is Retailing Its 'Perfectly Imperfect' Dinnerware
Trend Themes
1. Direct-to-consumer - Haands' shift to a D2C business model presents an opportunity for other ceramic companies to take advantage of the growing trend towards buying directly from a company.
2. Sustainable Retail - Haands' 'perfectly imperfect' sale highlights a growing trend towards valuing sustainability and preventing waste in the retail industry.
3. Unique Damaged Goods - Haands' successful sale of its unique damaged ceramics presents an opportunity for other companies to capitalize on the growing demand for one-of-a-kind, sustainable pieces.
Industry Implications
1. Ceramics - Haands' move to a D2C business model provides an opportunity for other ceramics companies to enter the market by utilizing sustainable practices and direct-to-consumer sales.
2. Hospitality - Haands' success in the hospitality industry provides opportunities for other companies to cater to this market, while also prioritizing sustainable and unique design choices.
3. Retail - Haands' 'perfectly imperfect' sale highlights a growing trend towards sustainable and unique retail experiences, with potential for companies across industries to capture this market.