Japanese fashion label Undercover and Nike have combined to create a new line of sports apparel for the spring-and-summer season. The Undercover and Nike Gyakusou Spring/Summer 2011 lookbook is filled with a variety of lightweight and colorful shorts, shirts and jackets perfect for the breezy late spring and sweltering summer months.
One of my favorite features of the Gyakusou Spring/Summer 2011 lookbook is that it shows models in motion. Most sports apparel lookbooks show models draped in athletic wear who look readier for a day out than a workout. The active theme combined with the colorful and stylish clothing make this lookbook a definite winner and a must-see for those of you who plan to update your athletic wear with the changing seasons.
Marathon Man Lookbooks
The Nike and Undercover Gyakusou Spring/Summer 2011 Lookbook is Active
Trend Themes
1. Athletic Wear in Motion - With an active themed lookbook, there is an opportunity for sports apparel brands to showcase their products in a more dynamic way, potentially increasing customer engagement and sales.
2. Fashionable Sports Apparel - The combination of fashion and sports apparel in the Undercover and Nike Gyakusou line shows a trend towards customers seeking a more stylish edge in their athletic wear.
3. Seasonal Sports Apparel - Seasonal sports apparel, such as lightweight and colorful clothing for spring and summer, can attract customers looking for functional yet fashionable options for different weather conditions.
Industry Implications
1. Sports Apparel - Sports apparel brands can innovate by creating fashionable and season-specific athletic wear for customers seeking functional yet stylish options.
2. Fashion - Fashion brands can disrupt the market by incorporating athletic wear into their lines and showcasing them in an active and dynamic way.
3. Fitness - Fitness industry brands can partner with fashion and sports apparel brands to create functional and stylish workout gear that enhances the exercise experience.