Have you ever heard of King Midas? To make a long story short, he was a pretty greedy king who wished that whatever he touched would turn to gold. As a result, he ended up starving to death because all the food he touched turned to the valuable metal.
The project by an unknown rebel street artist questions the necessity of various objects in our daily life. The artist has been painting water fountains, public telephones, dustbins and other public ammenties around the streets of Barcelona to bring awareness to the value of these things.
Gold Guerrilla Street Art
The Midas Project in Barcelona
Trend Themes
1. Street Art - Disruptive innovation opportunity: Explore how street art can challenge societal norms and provoke discussions around the value of everyday objects.
2. Value Redefinition - Disruptive innovation opportunity: Reconsider the perceived value of common objects and find creative ways to redefine their significance.
3. Awareness Campaigns - Disruptive innovation opportunity: Utilize street art as a medium to raise awareness about social and environmental issues.
Industry Implications
1. Art and Culture - Disruptive innovation opportunity: Merge traditional art forms with street art to create thought-provoking installations that challenge societal perspectives.
2. Public Infrastructure - Disruptive innovation opportunity: Transform public spaces by integrating artistic elements that encourage people to reevaluate the value of everyday objects.
3. Advertising and Marketing - Disruptive innovation opportunity: Collaborate with street artists to create impactful campaigns that capture public attention and promote social causes.