The Gucci Eyeweb site is supposed to be a social networking site where party-goers from all over the globe (read: fashion-centric cities like New York, Paris and Milan) can meet, chat, and post photos.
The photos posted to the Gucci Eyeweb are then reflected in a pair of the label's haute revolving sunglasses. The problems with the Gucci Eyeweb? The lenses of the glasses on the Gucci Eyeweb are so small that the viewer is essentially treated to the lower half, or partial garment shots instead of people's faces. Also, I checked all over the Gucci Eyeweb site, and failed to come across anywhere where party-goers were chatting or sharing their experiences.
Fashion House Social Media
The Gucci Eyeweb Site is Confusing to Say the Least
Trend Themes
1. Interactive Fashion - The use of social media and technology integrated into fashion products for interactive experiences presents an opportunity for disruptive innovation.
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Industry Implications
1. Fashion - The fashion industry can benefit from utilizing social media and technology for interactive products and personalized experiences.
2. Technology - The development of virtual reality and augmented reality can be applied to the fashion industry for interactive experiences and virtual try-ons.
3. Wearable Technology - The integration of technology into fashion accessories presents an opportunity for companies in the wearable technology industry to collaborate with fashion brands for innovative products.