Gucci and adidas continue to expand their ongoing partnership with a new collection made for the Winter 2022 season. The collection is themed around après-ski themes and the pieces are showcased at a ski chalet on the mountaintop. The capsule is made up of outerwear, apparel, and footwear options. Some of the items that lead the range include the puffers are designed with pastel tones followed by classic monogrammed tracksuits, and chunky knitwear.
The accessories include purses with shearling trimmings, fuzzy textural boots, and logo luggage. The collection is rounded out by more co-branded footwear options, Three Strip-d separates, and handbags. The collaborative FW22 après-ski collection is now online to shop at the Gucci website.
Ski-Ready Luxurious Sportswear
Gucci and adidas Continue to Grow their Partnership with Capsule
Trend Themes
1. Luxurious Sportswear - Opportunity for luxury fashion brands to expand into the sportswear market by partnering with established athletic brands.
2. Après-ski Fashion - Opportunity for clothing brands to create fashionable yet functional winter wear catering to outdoor enthusiasts engaged in après-ski activities.
3. Co-branded Capsules - Opportunity for brands to collaborate and create limited-edition, co-branded capsule collections that cater to niche markets and appeal to the brand's loyal fanbase.
Industry Implications
1. Fashion - Fashion brands can leverage partnerships to expand their offerings into different categories and markets.
2. Sportswear - Athletic brands can leverage partnerships to add a touch of luxury to their designs and cater to fashion-conscious consumers.
3. Outdoor Retail - Retailers of outdoor gear can create co-branded products with fashion brands to make a fashion statement while considering functionality for the great outdoors.