The Grupo Petropolis ad campaign is a dizzying one, for more than one reason. Visually, it portrays a swirling set of lines that represent the different courses taken by elite athletes -- as well as those training to join the ranks. With such tag lines as, "It takes a lifetime to break the 100-meter dash record," the illustration is meant to show how much work goes into such training.
Conceived and executed by the Young and Rubicam ad agency based in São Paulo, Brazil, the Grupo Petrópolis ad campaign is more than eye opening. It also suggests a secret weapon to help the journey to greatness along. With this energy drink, athletes will be able to power through to the finish.
Energy Drink Campaigns
The Grupo Petrópolis Ad Shows the Effort It Takes to Break Records
Trend Themes
1. Athletic Endurance Campaigns - Opportunities for brands to showcase the demands of elite athletic performance and offer products to aid in the journey.
2. Training-intensive Ad Design - Ad campaigns that visually portray the hard work and dedication required for athletic success.
3. Energy Drink Marketing - Opportunities for energy drink companies to promote their products as aid to athletes in reaching their goals.
Industry Implications
1. Sports Nutrition - Brands within the sports nutrition industry can use the ad campaign to promote their products as necessary for success.
2. Athletic Apparel - Athletic apparel companies can use the campaign to show how their products are tailored to meet the demands of elite athletes.
3. Advertising and Marketing - Advertising and marketing agencies can capitalize on the trend of visually stunning ads that showcase hard work, effort and achievement.