Grounded Foods has announced that it is launching its full line of innovative plant-based cheese products at Sprouts Farmers Markets. Considering the products will now be offered at hundreds of Sprouts locations throughout the United States, the new announcement represents a major expansion for the brand.
For those unfamiliar, Grounded Foods is a startup that was founded in 2019 by award-winning chef Shaun Quade. The company specializes in plant-based cheese products that are made using a novel fermentation process. Currently, the brand is offering three main products: Hemp Seed GOAT Cheese, Hemp Seed Cream Cheese, and CHEESE FREE CHEESE squeeze-on sauce. In addition, Grounded cheeses are made from a blend of imperfect cauliflower and hemp seed. Because of this, they offer a healthier alternative to other dairy-free cheeses, which often rely on coconut oil bases.
"It's the taste for us," said co-founder and CEO Veronica Fil. "That comes first with everything we do. We firmly believe that it's possible to satisfy people's craving for dairy cheese using existing, natural, and underutilized plant resources — stuff that comes from the ground."
Hemp Seed-Based Cheeses
Grounded Foods Cheeses are Now Available at Sprouts Farmers Markets
Trend Themes
1. Plant-based Cheese Alternatives - Grounded Foods is innovating with its plant-based cheese products made using a novel fermentation process, offering health benefits and taste satisfaction to satisfy people's cravings for dairy cheese.
2. Hemp Seed-based Products - Grounded Foods' use of a blend of imperfect cauliflower and hemp seed offers a healthier and more sustainable alternative to other dairy-free cheese products that often rely on coconut oil bases.
3. Expansion in Retail Distribution - Grounded Foods' launch of its plant-based cheese line at hundreds of Sprouts Farmers Markets locations across the US represents a significant expansion opportunity in the plant-based food sector.
Industry Implications
1. Plant-based Food - Grounded Foods' innovative approach to creating plant-based cheese products using underutilized plant resources presents a disruptive innovation opportunity in the plant-based food industry.
2. Dairy-alternative Products - Grounded Foods' plant-based cheese products made from hemp seeds and imperfect cauliflower offer a healthier and sustainable alternative to dairy-free cheese products relying on traditional coconut oil bases, disrupting the dairy-alternative products industry.
3. Organic and Natural Foods - Grounded Foods' use of natural and underutilized plant resources in its dairy-free cheese products creates a disruptive innovation opportunity in the organic and natural foods industry.