The organic meal kit delivery service Green Chef, recently launched a new option called 'Green Chef Family' that makes cooking dinner a fun activity for the whole household. With a growing number of families looking for more ways to spend time together, this meal kit turns dinnertime into a collaborative effort.
Green Chef Family is a meal kit for four that consists of two dinners per week. Like Green Chef's other offerings, the family-focused meals are comprised of organic ingredients and come in carnivore and omnivore options. In addition to the high-quality ingredients, each recipe is also tailored to the palette of picky eaters, with nutritious, yet flavorful options such as pecan-crusted salmon with carrot-cabbage slaw and apple-stuffed grilled cheese with red pepper-tomato soup.
With all the complex prepping done ahead of time, kids can join in the cooking fun from the very start.
Family-Focused Meal Kits
'Green Chef Family' Turning Cooking into a Fun Family Activity
Trend Themes
1. Family Meal Kit Trend - The rise of family-focused meal kits shows an opportunity for meal kit delivery services to cater more specifically to families, potentially expanding their customer base.
2. Collaborative Cooking Trend - Family meal kits allow for more collaborative and fun cooking experiences within households, presenting an opportunity for cooking and kitchenware companies to create products that enhance this experience.
3. Picky Eater-friendly Trend - Meal kits tailored to picky eaters present an opportunity for companies to offer more specialized meal options for individuals with specific dietary preferences or restrictions.
Industry Implications
1. Meal Kit Delivery Services - Meal kit delivery services have an opportunity to tap into a growing market by offering more family-focused options and packages.
2. Cooking and Kitchenware Industry - The trend of family-focused meal kits presents an opportunity for cooking and kitchenware companies to create products that enhance the collaborative cooking experience.
3. Specialized Meal Delivery Services - Tailoring meal kits to picky eaters presents an opportunity for companies to offer more specialized meal options catering to individuals with specific dietary preferences or restrictions.