The 'How to be a Man' GQ video series features Jason Nash learning from celebrities and entertainers about how to maximize his manliness. In this particular video, Nash is talking to comedian Andrea Savage about some hilarious flirting tips that every man should know.
The joke-filled GQ video series is a great way to expand the brand into markets that would not previously associate with the magazine. The videos are a subtle campaign that are made available through the different channels that digital marketing opens.
While the videos will definitely hit or miss for some, it's undeniable that this type of marketing approach will surely reach audiences that the GQ magazine doesn't. Many focus on social media websites like Twitter and Facebook for digital marketing, but as GQ proves, YouTube can be a viable way to take a modern approach.
Facetious Manliness Campaigns
The GQ Video Series 'How to be a Man' Amusingly Educates Men
Trend Themes
1. Humorous Marketing Campaigns - The success of GQ’s hilarious ‘How to be a Man’ video series highlights the potential for brands to adopt a more lighthearted and humorous approach to advertising.
2. Influencer Collaborations - By featuring comedians and celebrities in their ‘How to be a Man’ series, GQ demonstrates the benefits of partnering with well-known individuals to create engaging and memorable content.
3. Alternative Social Media Marketing - GQ’s successful use of YouTube as a platform for their ‘How to be a Man’ video series illustrates the potential of utilizing alternative social media channels to reach new audiences in a creative and impactful way.
Industry Implications
1. Publishing - Publishing companies can adopt a more humorous and entertaining approach to content creation, catering to broader audiences through viral video campaigns and digital channels.
2. Fashion - Fashion brands can benefit from partnering with social media influencers and creating engaging video content that showcases their products in a more lighthearted and relatable way.
3. Advertising - Advertising agencies can learn from GQ’s successful use of humor and influencer collaborations to create viral campaigns that are memorable and shareable in today’s digital landscape.