Cruelty-free cosmetics brand Sugarpill recently celebrated its 10th anniversary and commissioned a special pack from GPA Global to mark the occasion. Crafted in the shape of a medicinal capsule (the iconic emblem of the Sugarpill brand) this rigid board box measures 18.25 by 8 inches, and stores an exciting range of cosmetics products – including an eyeshadow palette specially made for the anniversary.
The exterior is wrapped in pink paper coated in soft-touch film, and embellished with gold foils and spot UV. The lid, which is attached with a paper hinge and held in place with hidden magnets, opens smoothly to reveal the collection of must-have Sugarpill items. To keep the products in place, the GPA team crafted an EVA fitment topped with a layer of turquoise card. Embellishments to be found here include gold foil borders and lettering around the products. The finishing touch is a color-matched ribbon attachment on the front, which can be used to open the lid.
Vibrant Cruelty-Free Cosmetics
Sugarpill Recently Debuted its 10th Anniversary Collection
Trend Themes
1. Cruelty-free Beauty - The trend towards cruelty-free cosmetics is gaining popularity and will continue to present opportunities for companies to create unique packaging and marketing strategies, like Sugarpill's capsule-shaped container with gold foil and spot UV embellishments
2. Special Edition Collections - The release of limited edition collections in unique and visually appealing packaging, like Sugarpill's 10th anniversary collection, allows cosmetics brands to generate buzz and increase sales among their target audience
3. Custom Fit Packaging - As consumers become more conscious of sustainability, customizable and reusable packaging options will become more sought after in the cosmetics industry, presenting opportunities for companies to innovate and fill this need
Industry Implications
1. Cosmetics - Cosmetics companies can capitalize on the trend towards cruelty-free and visually appealing products by creating offerings in unique packaging, like Sugarpill's commemorative collection
2. Packaging - Packaging companies can innovate by providing customizable and sustainable options to cosmetics companies looking to meet consumer demand for more eco-friendly and reusable packaging materials
3. Marketing - Marketing and branding companies can help cosmetics brands create buzz and generate interest in special edition collections through unique and visually appealing packaging, like the capsule-shaped container created by GPA Global for Sugarpill's 10th anniversary collection