Some people prefer pictures, others prefer video, the Gourmet Footwear Upskirts lookbook is a clever combination of both that could possible change the way people think of such campaigns all together. While describing them as GIFs is slightly accurate, there is more going on than a simple loop of a particular action. Instead, perception of depth is played with to give the images are more sensual appeal.
A collaborative effort with Culprit Collective, the Gourmet Footwear Upskirts lookbook hones in on women in their boudoirs or on the tennis court. Whatever activity they are engaged in, they all have one thing in common, their skirts are lifting to give voyeurs a peak at their panties. The shots are made more erotic through the slow motion panning.
Scantily-Clad Video Lookbooks
The Gourmet Footwear Upskirts Campaign Rethinks the Classic Catalog
Trend Themes
1. Sensual Video Catalogs - Video and photography combine to create an immersive and sensual product catalog experience.
2. Perception Manipulation - Playing with perception of depth imbues marketing materials with a more sensuous appeal.
3. Slow-motion Advertisements - Using slow-motion footage to market products gives a dramatic and stylized effect.
Industry Implications
1. Fashion - Fashion retailers can use sensual video content to better showcase their products.
2. Marketing and Advertising - Using perception manipulation techniques and slow-motion footage can create more memorable and effective marketing campaigns.
3. Entertainment - Sensual and stylized content can be used in the entertainment industry to create more dramatic and engaging promotional materials.