Google Trends is a hot new site from Google that lets you "See what the world is searching for". As a Trend Hunter, I can tell you that this rocks! "Google Trends aims to provide insights into broad search patterns. It is based upon just a portion of our searches, and several approximations are used when computing your results."
Google Trends is pretty cool. I think I'll try and feature random entries from Google Trends as frequently as possible. Google has a wealth of information and it's pretty cool to see them giving the public access.
Google Trends
This Rocks!
Trend Themes
1. Real-time Search Trends - Opportunities for disruptive innovation abound as companies can use these trends to tailor their marketing messages and promotions in real-time.
2. Data Analytics Trends - With so much data generated through Google Trends, companies have the opportunity to use data analytics tools to gain insights from the search patterns of their customers.
3. Predictive Search Trends - Companies can use these search trend patterns to forecast future consumer behavior and adjust their marketing strategies and inventory accordingly, giving them a competitive edge.
Industry Implications
1. Marketing - Marketers can use this data for innovative branding campaigns to stand out among competitors.
2. Technology - Developers can use Google Trends API to develop products and applications that stay ahead of market trends.
3. Retail - E-commerce retailers can stay on top of consumer preferences and trends in real-time to adjust their product offerings and pricing strategies.