Google has launched it’s latest multimedia invention. By applying an all-in-one concept to their product development, they have successfully set ‘Google Play’ into motion -- a page that will allow users to access music, films, novels and games.
Google Play is shaping up to be a shark in the tech market. With hopes to rival industry giants like Apple and Microsoft, the browser will circulate those who frequent Google Music, Google Books and the Android Market to the Google Play page. Once users are on the site, they will have the ability to store up to 20,000 songs (free of charge) in addition to access to over 450,000 Android applications and games.
Adam Flanders, senior VP of sales and marketing at Glu Mobile Inc., claims that by compounding various Google platforms, Google Play will expand the customer market, especially in the applications niche, "If they’ve got more eyeballs in the store looking for all kinds of content, there’s a higher probability of people finding our games." However, while Google Play is an aggressive advancement in the digital world, future sales records and user numbers will either prove or disprove Flanders’ statements.
Digital Entertainment Meccas
Google Launches the All-in-One ‘Google Play'
Trend Themes
1. All-in-one Multimedia - The trend of creating all-in-one platforms for accessing music, films, novels, and games presents a disruptive innovation opportunity for companies to capture more diverse users and increase customer engagement.
2. Digital Entertainment Consolidation - The trend of consolidating various digital entertainment platforms into a single hub like Google Play provides a disruptive innovation opportunity to enhance user experience and convenience.
3. Expanded Customer Market - The trend of combining multiple platforms under one umbrella, like Google Play, allows businesses to reach a wider customer market and increase the visibility and discoverability of their products.
Industry Implications
1. Tech - The tech industry can leverage the trend of all-in-one multimedia platforms to develop innovative products and services that streamline access to digital entertainment.
2. Music - The music industry can benefit from the trend of digital entertainment consolidation by partnering with platforms like Google Play to reach a larger audience and increase music consumption.
3. Gaming - The gaming industry can take advantage of the expanded customer market offered by all-in-one platforms, such as Google Play, to promote and distribute their games to a broader user base.