Google Maps for Mobile
Cell Phone Knows Where You Are
This is awesome! Google Maps for Mobile can now display your location on and via your cell phone. Google uses cell phone towers to ping your mobile phone. A blue dot appears on the map, marking your location if you have GPS on your phone. If you don't have GPS, a blue circle appears on the map, representing your approximate location. It's like having a gigantic fleet of satellites, all tracking where you are. Never taking an eye off of you. Always watching.
Trend Themes
1. Real-time Location Tracking - Cell phone apps and services that use real-time location tracking to offer personalized recommendations and experiences.
2. Increased Personalization - The use of individual location data to provide tailored services and recommendations to consumers on a more personalized level.
3. Connected Devices - New products and services that allow for more seamless integration and communication between cell phones and other connected devices.
Industry Implications
1. Mobile Apps - New mobile apps and software that use location data to offer users a more personalized experience.
2. Transportation - The use of location data to optimize and improve transportation services, from ride-sharing apps to navigation services.
3. Retail - Retail companies incorporating location data to offer more personalized recommendations and targeted marketing to consumers through mobile devices.