Design house GoodWaste unveiled its latest sustainable collection in collaboration with the international retail giant, Selfridges. GoodWaste has reclaimed the department store's old waste materials and turned them into elevated home decor pieces. Dubbed the 'Super Circular Department Store' project, the goal was to explore how department stores can turn old scraps into marketable stock.
The five-piece collection includes candles, lamps, and a vase. All materials were sourced from Selfridge's Oxford Street location as well as from the surrounding London area. From wax, steel, acrylic to light bulbs, all materials were carefully sourced from local suppliers. For example, the LED light bulbs come from the London-based brand Tala.
The line is priced affordably to make sustainable shopping accessible to all.
Affordable Eco Homeware Lines
GoodWaste Explores Circular Production in the Department Store World
Trend Themes
1. Circular Economy Homeware - The trend of creating homeware from waste materials, particularly in collaboration with larger retailers, presents opportunities for businesses to explore the circular economy and revitalize outdated inventory.
2. Local Material Sourcing - Trend towards using locally sourced, sustainable materials, provides potential for businesses to explore regional partnerships and differentiated product offerings.
3. Affordable Sustainability - Providing sustainable options at accessible price points presents an opportunity for brands to increase their customer base and appeal to conscious consumers.
Industry Implications
1. Interior Design - The circular production trend in homeware products opens doors for interior design companies to incorporate sustainable materials and techniques into their offerings.
2. Department Stores - Department stores can adopt a circular approach to their inventory management and introduce sustainable product lines to appeal to conscious consumers.
3. Local Suppliers - Sustainable homeware companies can partner with local suppliers to source materials and reduce their environmental impact while also contributing to the economy of their region.