The latest Good Guys lookbook takes fans of the label outside. In step with the Spring/Summer 2015 season that this line caters to is designer Marion Hanania's incorporation of brightly painted swing sets and street chalk, both of which are arguable summertime staples.
Much like the playful nature of these images is the main staples included in this line. Present in these advertisements are bright yellow flats, funky jean overalls and loose capri pants, letting on a relaxed, airy style of dress.
Footwear plays a central role in this production. In addition to the free flowing apparel are chunky color blocked sandals and striped oxford shoes, proving that one can dress head to toe in casual apparel this season.
Playful Park Lookbooks
The Good Guys Springtime Advertisements Display Slides and Chalk
Trend Themes
1. Outdoor-themed Fashion - Designers can incorporate elements of outdoor play and bright colors into their clothing lines for a playful, summery aesthetic.
2. Bold Shoe Styles - Fashion brands can focus on designing colorful and chunky footwear to make a bold statement and tie together an outfit with a relaxed vibe.
3. Relaxed Apparel - Brands can create clothing that is loose-fitting and airy to cater to consumers' desires for comfortable, casual apparel.
Industry Implications
1. Fashion and Apparel - Fashion companies can incorporate playful and summery elements into their clothing lines for a fresh and fun look.
2. Footwear - Footwear companies can focus on bold and colorful designs that stand out and tie together a relaxed outfit.
3. Advertising and Marketing - Agencies can create outdoor-themed campaigns that showcase casual and comfortable apparel and footwear for a relaxed summer look.