Website building platform GoDaddy announces its new social media content planning tool, Marketing Planner.
Marketing Planner is a free feature for GoDaddy marketing and website customers and enables users to plan their business's social media posts up to four weeks in advance. The platform was designed primarily with small businesses in mind - creating an easy-to-use social media planner that is designed to enhance customer engagement and company sales.
GoDaddy's planner lets users pick from numerous templated suggestions or creates their own post from scratch. The app uses its GoDaddy Website + Marketing metrics dashboard to track the engagement of the user's social media posts. The release of Marketing Planner is one of the many new features GoDaddy anticipates to release throughout the year.
Social Media Scheduling Platforms
GoDaddy Launched Marketing Planner with Small Businesses in Mind
Trend Themes
1. Social Media Content Planning - There is an opportunity for social media content planning tools that are integrated with website building platforms and use website metrics to track engagement and sales.
2. Automated Social Media Posting - There is an opportunity for automated posting tools that allow businesses to schedule and post their social media content in advance, freeing up time for other business tasks.
3. Customizable Social Media Templates - There is an opportunity for social media content planning tools that provide a variety of customizable templates for businesses to choose from, allowing them to easily create visually appealing posts.
Industry Implications
1. Website Building Platforms - There is an opportunity for website building platforms to offer social media content planning tools as a value-added service for their customers, increasing customer retention and satisfaction.
2. Marketing Automation and Analytics - There is an opportunity for marketing automation and analytics companies to integrate social media content planning tools into their platforms, offering a more complete suite of services to their customers.
3. Social Media Management Tools - There is an opportunity for social media management tools to expand their services to include social media content planning and scheduling, creating a more comprehensive solution for businesses' social media needs.