Ariana Grande’s best-selling fragrance has now become a full-body care set dubbed the ‘God is a Woman’ body care collection. The collection comprises the ‘Body Scrub Souffle,’ the ‘Luxurious Body Oil,’ a ‘Hand and Body Cream,’ and a ‘Deluxe Travel Spray,’ all made with Grande’s delectable fragrance formula.
"Creating fragrances and developing products that I love and can share with my fans is such a rewarding creative process," says Grande in a press release. "My favorite part of my personal routine includes exfoliating with the body scrub and finishing with our hydrating lotion or body oil. I am obsessed with this line and particularly with the scrub since it’s all about nourishing and caring for your skin. I am so excited for everyone to try this collection."
The ‘God is a Woman’ body collection will be sold primarily at Ulta stores and on the makeup store’s website. The ‘God is a Woman’ collection launches in Ulta stores on August 28.
Singer-Designed Body Care
Ariana Grande's 'God is a Woman' Fragrance Transforms Into a Body Set
Trend Themes
1. Celebrity-endorsed Body Care - Opportunity for disruptive innovation in creating and marketing body care products in collaboration with popular celebrity figures.
2. Fragrance-infused Body Care - Potential for product innovation through combining different fragrances with traditional body care items such as body oil, lotion, and scrubs.
3. Full-body Care Sets - Market niche exists for creating full-body care sets that comprise multiple items, providing consumers with a complete body care experience.
Industry Implications
1. Beauty and Personal Care - Company innovations in the beauty and personal care industry can take inspiration from the popularity of celebrity-endorsed body care products.
2. Retail - The success of Ariana Grande's 'God is a Woman' fragrance turned body care set can inspire retailers to collaborate with popular brands and develop new product lines.
3. E-commerce - As more consumers seek to purchase products online, e-commerce stores can explore the potential of creating and selling exclusive celebrity-endorsed body care collections.