LifeStraw recently expanded its portfolio with the introduction of the new Go Series of water filter bottles that feature improved filtration and a sleek aesthetic for everyday use. In addition to the original Go filtration bottle, the new Go Series offers a BPA-free plastic option for lightweight travel or double-wall insulated stainless steel to keep water cold all day.
"More than half of consumers own a reusable water bottle, but they often leave it behind on their travels and resort to the less sustainable and more expensive route of bottled water, rather than drink from unknown or unsafe taps," said Tara Lundy, LifeStraw’s chief brand officer. "The LifeStraw Go Series was created to provide a sidekick that can stick with you on your adventures. The bottle features a membrane microfilter that removes bacteria, parasites and microplastics and a carbon filter that improves taste and eliminates some chemicals. We also intentionally designed the product to have a sleek look but also be highly functional, including a leakproof cap and covered mouthpiece optimal for on the go."
The Go Series has undergone several enhancements, which include a leakproof handle designed for ease of transportation. Additionally, the mouthpiece is now covered, providing added protection against unwanted germs and leakage. The product has been developed to offer unparalleled protection against 99.999999% of bacteria, 99.999% of parasites, as well as microplastics, silt, sand, and cloudiness, while simultaneously improving the taste. The membrane microfilter has been improved to last up to 1,000 gallons, which is equivalent to approximately five years of regular daily use. The activated carbon filter can last up to 26 gallons. It is also noteworthy that the BPA-Free plastic versions are created using 50% post-consumer recycled plastic, making them an eco-friendly choice.
There are nine new color options in this line, including Kyoto Orange, Laguna Teal, Nordic Noir, Polar White, Terrace Green, Aegean Sea, Icelandic Blue, Cherry Blossom and Merlot Me Away. Priced from $44.95 to $64.95 MSRP, the bottles are available in 22-ounce and 1-liter sizes in BPA-free plastic and 24-ounce and 1-liter sizes in stainless steel.
Chic Water-Filtering Bottles
LifeStraw Launches the New Go Series Water Filter Bottle
Trend Themes
1. Eco-friendly Water Bottles - Opportunity for brands to create sustainable and reusable water bottles that use innovative filtration technology to reduce plastic waste.
2. Everyday Use Filtration Products - Product innovation opportunity for companies to develop affordable and effective everyday use filtration products for consumers to use in the home and on-the-go.
3. Health and Wellness Products - Innovation potential exists for health and wellness brands to integrate filtration technology into health-focused products to promote active and sustainable lifestyles.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage the popularity of reusable water bottles and sustainability focus to create eco-friendly water bottles with unique filtration technology.
2. Home and Kitchen Appliances - New market opportunity for home and kitchen appliance companies to create effective and affordable everyday use filtration products for consumers concerned with water quality.
3. Sports and Fitness - Fitness brands can explore the integration of water filtration technology in their products to support sustainability and healthy lifestyles for their customers.