500 Blonde women will be walking the streets of Latvia on Sunday in hopes of making Latvians forget about the economic crisis.
The day will continue with a fashion show, concert, and a blonde gold tournament. Apparently watching light-haired women makes you forget you don’t have a job.
Spokespeople for this movement are sure that these blonde women can bring some light into Latvia’s national financial crisis and evoke positive emotions.
Ironically, their motto is "make the world a brighter place."
Crisis-Mending Blondes
Latvia Uses Light-Haired Women to Help Economic Woes
Trend Themes
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Industry Implications
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