Whats the coolest way to kick off summer down under? That’s right, GLOW IN THE DARK SURFING, I cant imagine a cooler way to kick off the summer. This event was sponsored by Strongbow which is a kick ass cider. Everything from the wet suits to the boards are decked out in neon…makes you wonder what the sharks might have been thinking or doing-Shark Rave ha ha. To top it all off they had a fireworks show before the end of a night I’m sure will not soon be forgotten. This is just one of many great pop up event style campaigns to come out of Australia, last year of course the Aussies were home to bring your own cup a-thon held by 7-11. Cant wait till this trend catches on, maybe over the Christmas break I can go Glowboarding in Montreal.
Implications - This is yet another look into the future of how brands will communicate with consumers to create an evangelical following which will enable consumers to have close emotional ties to their products.
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