Saks Fifth Avenue — the upscale department store in New York City's Manhattan neighborhood, has received a design-forward embellishment in the form of an iridescent glass escalator. Created by Dutch architecture firm OMA, the multicolored element adds a captivating twist to the extravagant luxe interior of the retail destination.
While the effect of the color-changing glass escalator is surely captivating and high-impact, the application process isn't complicated. OMA used a coating of iridescent dichroic film to achieve it. The endeavor is a testimony of the rising use of such materials in design - this includes holographic collections like Six N. Five's Holo-Scandinavian furniture line, MAGIC STICK's coat collection, Candice Blanc & Ulysse Martel's weights, as well as a number of applications of the iridescent effect in the sphere of packaging design.
Striking Iridescent Glass Escalators
OMA Adds an Attention-Captivating Detail to Saks Fifth Avenue
Trend Themes
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Iridescent Design — The use of iridescent materials in design is becoming more prevalent, presenting opportunities for new and attention-grabbing products and experiences.
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Color-changing Surfaces — Surfaces that can change color or appearance, like iridescent glass, offer a unique element of interactivity and visual intrigue that can be applied to various industries.
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Holographic Collections — The rising popularity of holographic collections like furniture, clothing, and product packaging presents potential for new and striking product lines as well as innovative marketing and branding strategies.
Industry Implications
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Retail Design — Iridescent materials and color-changing surfaces offer an opportunity for retailers to create immersive and visually engaging spaces that set them apart from competitors.
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Interior Design — Designers can utilize iridescent materials and color-changing surfaces to create unique and stunning features within spaces, adding a new element of excitement and wonder to places like museums, hotels, and restaurants.
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Product Design — The emerging trend of holographic collections presents an opportunity for product designers to create unique and eye-catching products that will appeal to a wide range of customers, while also offering a distinctive branding and marketing angle.