LG wants you to "Give it a Ponder" with their latest campaign against mobile phone debauchery and gossip-mongering. It is refreshing to see a phone company taking responsibility for a growing problem amongst younger generations using their services.
The funny commercial was put on by advertising agency Y&R in New York and headed by Chief Creative Officers Ian Reichenthal and Scott Vitrone. It's great to see that the heavier "Give it a Ponder" motto is delivered in a light manner.
Girly Beards
LG Asks Youth to "Give It a Ponder" Before Texting Gossip to Others
Trend Themes
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Industry Implications
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