The latest Gisele Bundchen Chanel campaign has been made in celebration of the upscale brand's upcoming Les Beige products. The line features its Healthy Glow Sheer Powder, and given the model's iconic place within the beauty industry, it follows that they called upon Bundchen for the series.
A short film displays Bundchen as she applied the Healthy Glow Sheer Powder. Much like the title of the products, she comes across as natural, in line with the light hues of the make up.
Chanel deliberately opted for these pure themes, "Natural is style...[Gisele's] modern, independent and positive, she is also a nature lover who has a healthy lifestyle and enjoys the great outdoors." This of the earth vibe is certainly different from the label's overtly luxurious past.
Cosmetic Celebrity Campaigns
The Gisele Bundchen Chanel Advertisements Endorse the Actress
Trend Themes
1. Celebrity Endorsements - The use of celebrities to promote beauty products creates opportunities for disruptive innovation in the advertising industry.
2. Natural Beauty - The trend towards natural, healthy beauty products presents opportunities for disruptive innovation in the cosmetics industry.
3. Personal Branding - The emphasis on Gisele Bundchen's personal image and lifestyle opens up opportunities for disruptive innovation in the influencer marketing industry.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of celebrity endorsements to develop new and innovative ways to promote products.
2. Cosmetics - The cosmetics industry can take advantage of the natural beauty trend to create and market new lines of natural and organic beauty products.
3. Influencer Marketing - The influencer marketing industry can leverage personal branding to create new strategies for promoting brands and products through influential personalities.