Sustainable clothing brand Girlfriend Collective recently came out with a range of tees, called the Cupro Collection, which are completely made from recycled cotton waste.
By using cotton waste to produce its apparel, the brand is able to save costs and resources, saving a reported "682 gallons of water" for each shirt that it makes. In order to further contribute to water conservation efforts, the brand also donates 10% of its sale profits to Charity Water, an organization that helps to bring clean drinking water to those in need.
The brand's dedication to transparency has helped it to grow over the years, as consumers are able to find out where every material used was sourced from, to ensure they're making fashion choices that align with their morals.
Sustainable Garbage-Made Tees
Girlfriend Collective Unveiled New Tees Made from Recycled Materials
Trend Themes
1. Cupro Collection - Recycling cotton waste to create a new range of tees, Girlfriend Collective demonstrates the trend towards sustainable fashion.
2. Water Conservation Efforts - By saving water resources and donating to Charity Water, Girlfriend Collective highlights the trend of brands contributing to water conservation.
3. Transparency in Fashion - Girlfriend Collective's dedication to transparency taps into the trend of consumers seeking fashion brands with ethical sourcing practices.
Industry Implications
1. Sustainable Clothing - The Cupro Collection showcases sustainable garment production and signifies the opportunity for disruptive innovation within the sustainable clothing industry.
2. Water Conservation Organizations - Girlfriend Collective's collaboration with Charity Water demonstrates the potential for disruptive innovation within the water conservation organization industry.
3. Ethical Fashion - The emphasis on ethical sourcing and transparency in Girlfriend Collective's brand sets a precedent for disruptive innovation within the ethical fashion industry.