When it comes to Girl Guide Cookie branding, the box designs are in much need of an update. They have stayed the same way for quite some time, so Adrian Librojo took it upon himself to rethink how these iconic cookies could be presented.
He went with a very minimalist patterned packaging design done in three different colors, which correspond to the various flavors. The pattern is made up of small dots, with the Girl Guide logo in the center of the package. Although this is a far cry from what the original package looked like, people should still be able to recognize the logo and be tempted to buy these all-time favorite indulging treats.
Simply Patterned Cookie Packaging
Adrian Librojo Reimagines Girl Guide Cookie Branding
Trend Themes
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Industry Implications
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