The people behind 'Ghost in a Bottle' have tapped into a market that has been sorely vacant for so long.
'Ghost in a Bottle' is a $20 wine bottle that has been taken into a reported haunted location, and filled (by professional ghost catchers) with a ghost. It is then sealed and sent to you, with a plaque verifying its authenticity.
Implications - Not to worry about the ghost escaping -- the Ghost in the Bottle is sealed with wax shortly after the spirit is captured for its protection and yours. Ghosts are easily customizable, namable and the ghost experience is subjective to each one's individual personality.
‘Ghost in a Bottle’--how have we lived without it for this long?
Haunted Wine Bottles
Ghost in a Bottle Traps and Sells Spirits
Trend Themes
1. Haunted Collectibles - Creating and selling haunted items, like 'Ghost in a Bottle,' taps into the market's fascination with supernatural experiences.
2. Customizable Ghost Experiences - Allowing customers to customize and name their own ghosts provides a unique and personalized experience for consumers.
3. Authenticity Verification - Providing plaques to verify the authenticity of haunted items like 'Ghost in a Bottle' enhances trust and value for buyers.
Industry Implications
1. Collectibles - The collectibles industry can benefit from embracing the trend of selling haunted items like 'Ghost in a Bottle' to attract new customers.
2. Personalized Experiences - Industries focused on providing personalized experiences can explore the market potential of offering customizable ghost encounters.
3. Authentication Services - Companies specializing in providing authenticity verification, like 'Ghost in a Bottle' with its plaques, can find opportunities to expand their services to similar industries.