According to a recent survey by Hotels.com, 64% of people have admitted that they have gotten annoyed with their partner during lockdown. In light of this news, Hotels.com launched a new promotion for feuding couples, roommates, or families looking for some alone time — dubbed 'Get a Break Rate.'
The Get a Break Rate includes 50% off a one-night hotel stay to help anyone fed up with the close proximity caused by the pandemic. Simply use the coupon code GETABREAK50 on Hotels.com starting June 30, 2020, to allow you can socially distance from whomever you’ve been sheltering-in-place with for the past three months or so.
In addition, Hotels.com also released a ‘Get A Break’ Spotify playlist to help channel listeners "inner zen" during the well-deserved "me time."
Solitude-Themed Hotel Promotions
Hotels.com is Offering a 'Get A Break Rate' for Feuding Couples
Trend Themes
1. Solitude-themed Hotel Promotions - Hotels promoting special rates and incentives for individuals seeking alone time.
2. Feuding Couples Promotions - Hotels offering discounts and packages for couples looking to take a break from each other.
3. Social Distancing Getaways - Hotels providing deals to individuals tired of sheltering-in-place with others, offering an opportunity for solitude.
Industry Implications
1. Hospitality - Hotels and resorts can leverage solitude-themed promotions to attract customers seeking a break from daily routines.
2. Travel and Tourism - The travel and tourism industry can cater to couples and individuals in need of a getaway to destress and rejuvenate.
3. Music Streaming Services - Music streaming platforms can collaborate with hotels to create curated playlists that promote relaxation and relaxation.