Joachim Schoeneich of Neu Anspach Germany may well be reacting to the rising cost of food so much so that he needs to protect it. He and his family shop for groceries in their family tank! The tank is really a $47,376 six-ton British Army Fox FV721 armored reconnaissance vehicle which has tires rather than tracks. Schoeneich has even customised the vehicle with a special seat for his little boy.
The gun doesn't work, but it sure looks intimidating. Schoeneich admits it is tricky to maneuver and park, but he gets right of way at every junction. It's almost certain nobody would dare to cut him off!
Also fun, tank paintball:
Shopping for Groceries in Tanks
Sign of High Costs of Food?
Trend Themes
1. Grocery Shopping in Unconventional Vehicles - There is an opportunity for businesses to cater to unique ways of grocery shopping, such as providing services for customers who want to use unconventional vehicles like tanks.
2. Rising Cost of Food - Businesses can explore innovative solutions to address the challenge of rising food costs, such as implementing cost-saving measures in supply chains and implementing sustainable farming practices.
3. Unique Recreational Experiences - Entrepreneurs can capitalize on the demand for adventurous and unique recreational activities, like tank paintball, by providing venues and equipment rental services.
Industry Implications
1. Automotive - The automotive industry can explore opportunities in customizing vehicles for unconventional purposes, such as modifying tanks for grocery shopping or recreational activities.
2. Retail - Retail businesses can adapt to the changing customer preferences by providing unique grocery shopping experiences, like offering services for customers who want to shop in unconventional vehicles.
3. Tourism - The tourism industry can tap into the demand for unique recreational activities by offering tank paintball experiences as a part of adventure tourism packages.